Video Games/Pricing
đ¸ $80 Games: The Corporate Gaslighting of a Generation
Or how we learned to stop owning games and love the digital leash
Here we are, fellow screen-staring, button-mashing, subscription-juggling consumers of pixelated content: $80 is the new normal. Or at least thatâs what the gaming industry would really like you to believe. Donât think â just Kl*rna it. Four easy payments, and you too can be underwhelmed by another half-baked AAA experience held together with rubber bands, microtransactions, and a prayer.
But letâs back up and ask: how did we get here?
đŽ From $60 to $70 to $80: The Boiling Frog Theory of Game Pricing
It used to be $60. That was the golden standard for AAA titles for nearly two decades. A price point that managed to balance profitability with consumer sanity. But then publishers whispered the magic word into the ears of gamers already worn down by broken launches and battle passes:
âInflation.â
Cute. The same inflation that somehow doesnât apply to wages or Steam regional pricing?
Meanwhile, costs are shifted to you â the customer â through:
- Subscription fees for online play (looking at you, console peasants)
- Deluxe editions for early access
- Digital purchases that donât actually give you ownership
- And now, higher base prices for what are often unfinished or barely optimized games
Letâs be real: youâre not buying a game anymore. Youâre leasing a âlive service experienceâ that requires day-one patches and optional âFounder's Packsâ to unlock actual content.
đ âBut Game Dev Costs Are Up!â
Shut the fuck up and take it with your industryâs favorite sob story. Development costs are rising! Studios are struggling! Never mind the billion-dollar mergers, record profits, and golden parachutes for C-suite executives.
If we had actually seen a bump in quality alongside the price hike, this might be forgivable. But what weâre getting instead is:
- Half-finished games pushed out to meet fiscal quarters
- Day-one DLC that feels like it was carved out of the base game
- Live service models that treat your wallet like a renewable resource
- âNext-genâ versions that are just shinier with more bugs
Whereâs that $20 extra per game going?
Because it sure as hell isnât going to QA testing.
đŚ Console Peasants Get the Short End (and Pay for the Stick Too)
PC players can at least mod, troubleshoot, and wait for Steam Sales. But console players?
You:
- Pay $500+ for the console
- Get forced into Xbox Live or PS Plus
- Still pay full price for digital games
- And have zero resale rights because itâs all just a license now
Congratulations! You just spent $80 for the privilege of being DRM-locked and server-dependent.
And if you do buy physical? Half the time itâs just a disc with a 10MB bootloader that starts the 80GB download.
đ˘ The Patient Gamer Wins
While Day-One Danny is paying $80 to beta test for the devs, the Patient Gamer is chilling.
One year later:
- That $80 game is $19.99 on Steam.
- All the major patches have been released.
- Most of the DLCs are bundled in.
- And if the game sucked? You found out without paying.
Itâs not even a flex anymore â itâs just basic self-respect.
đ Only Corporations Win at $80
Letâs break it down:
- You pay more.
- You get less.
- Youâre trained to think thatâs just âthe industry now.â
- They get record profits.
- And your complaints are drowned out by day-one hype cycles and sponsored streamers who got the game for free.
Publishers say itâs about âkeeping up with costs.â
Funny, because Steamâs suggested regional prices say otherwise. Games meant to cost $10 in Southeast Asia are being sold for $30+ because the publisher unchecked the âfollow regional suggestionsâ box in their dashboard. Itâs not inflation â itâs predation.
â What Should a Game Cost?
Letâs keep it simple:
- $60 should be the standard for AAA games.
- If youâre charging $80, that game better be complete, optimized, and worth it.
- If itâs broken, unfinished, or held hostage by a battle pass? It shouldnât even be on shelves.
đ Final Thoughts: Donât Preorder, Donât Comply, Just Wait
Stop letting your need for FOMO be weaponized against your wallet.
You donât need to play on Day One.
You donât need to pay $80 to get the âdeluxeâ version that unlocks a few skins and a weapon thatâll be nerfed next patch.
Let the dust settle. Let the patches patch. Let the YouTubers scream.
Then, wait for the Steam Sale, grab it at 75% off, and enjoy the actual finished version.
Because no corporation deserves your blind compliance â especially not for $80.