Post-COVID Businesses

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Post-COVID Businesses: The Rise and Fall of Bedroom Ideas

When the pandemic forced the world into lockdown, people had to get creative. Some took up new hobbies, others started online businesses, and a few... well, they had ideas. You know, the kind of ideas that should have stayed in the brainstorming phase but, thanks to desperation and stimulus checks, were brought into reality.

Now that the economy has reopened, these hopeful entrepreneurs are pushing forward with their post-pandemic dreams. But did the market embrace their brilliant innovations? Not quite. Some of these businesses crashed and burned so hard, they made the Hindenburg look like a minor inconvenience. Let’s take a look at some of the most ambitious failures.

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Ubisoft’s Infinite Open-World Fantasy

Ah yes, Ubisoft—the company that took one look at a successful game format and said, “Let’s do that. Forever.” While the rest of the world was rethinking their business strategies post-pandemic, Ubisoft doubled down on their tried-and-tired formula: open-world, live service, recycled mechanics, and microtransactions galore.

And what did we get? XDefiant. Because when you think of Ubisoft, you definitely think fast-paced arena shooter—said no one, ever. Unfortunately for them, even the most innovative gameplay means nothing if you can’t capture an audience. A game that barely anyone played and even fewer cared about? Bravo, Ubisoft. Another masterpiece for the “We Swear This One Will Be Different” collection.

Ubisoft’s business strategy is like that one guy who peaked in high school and keeps trying to relive his football glory days at 35—except instead of playing in a real game, he’s just throwing a ball at the wall while everyone ignores him.

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Sweet Baby Inc.: The Masters of Forced Narrative

In theory, a narrative development and consultation studio sounds great. In practice? Sweet Baby Inc. was less about writing compelling stories and more about pushing an agenda that nobody asked for. They thought, “What if we forced DEI (Diversity, Equity, and Inclusion) down gamers' throats?” And the gaming community, being the welcoming, loving, and absolutely non-toxic group that they are, responded with open arms.

Just kidding. It backfired spectacularly.

Gamers play for escapism, not a corporate-mandated morality lecture. If your game’s story is written like a Twitter thread from 2018, you’re gonna have a bad time. SBI refuses to acknowledge this and instead blames gamers for “not being open-minded enough.” Meanwhile, the games that took their advice, like Concord, Dustborn, and Far Cry New Dawn, flopped harder than a fish out of water.

It’s almost like the people buying the games don’t want to pay $70 to be virtue-signaled to death while engaging in bland gameplay. Who knew?

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Game Journalists vs. Fun: The Black Myth: Wukong Incident

While Western game studios were busy trying to figure out how many pronouns they could fit into a character’s backstory, China was out here returning to monke. Enter Black Myth: Wukong, the action RPG that didn’t need to hold your hand, remind you of real-world politics, or shoehorn in a checklist of identities. It just let you play as a badass monkey warrior fighting gods.

Naturally, this triggered game journalists.

Screenrant gave Black Myth: Wukong a 6/10, claiming it lacked “inclusivity and diversity.” Uh, excuse me? Were you expecting an LGBTQ+ monkey in the game? Perhaps a non-binary immortal deity to balance things out? The fact that the game dares to be authentically Chinese is apparently offensive. Meanwhile, actual players don’t care and are too busy having fun.

It’s almost like game journalists are completely out of touch with the gaming community. Shocking, I know.

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Final Thoughts: Not Every Idea Deserves to Exist

The pandemic gave people time to reflect, create, and experiment. Unfortunately, not all ideas should have left the bedroom. Ubisoft learned that live-service fatigue is real. Sweet Baby Inc. learned that forcing agendas into games doesn’t sell copies. And game journalists learned—actually, no, they didn’t learn anything. They’re still complaining.

At the end of the day, gamers just want good games. Not another Ubisoft cash grab, not another corporate-mandated diversity lecture, and definitely not another think piece about how “gaming needs to evolve.” Just let people have fun.

If that’s too much to ask, then maybe you should take a break, touch grass, and—if you’re a Ubisoft executive—just stop making open-world games for a year. Please.